About Me

Hi, I'm Sarah – a Digital Innovation Specialist.

I bring 20+ years of expertise in digital innovation, web content & accessibility, UX/UI design, and digital strategy—helping businesses create seamless, high-impact digital experiences.

My career spans finance (Experian, YBS, NatWest), tech (T-Mobile, Vodafone, Checkout.com, Microsoft), aviation (MoD), and academia (KOL/Open University). I specialize in copywriting, design, and L&D program development, delivering digital solutions that drive growth and engagement.

My Specialties Include:

🚀 Digital Content Production – Crafting compelling, accessible content across platforms.
💡 Digital Innovation Services – Implementing AI-driven solutions and user-focused strategies.
📈 Accelerating Growth – Leveraging data insights to optimize performance.
🎓 Digital Learning Programs – Designing engaging, high-impact training solutions.
🌍 Purpose-Driven Coaching – Supporting individuals and businesses in transformation.
📚 eBooks & Thought Leadership – Creating insightful, industry-leading content.

I bring deep expertise in GDS, WCAG 2.2/3.0 standards, and AI-driven content solutions, integrating user-centered design, Training Needs Analysis (TNA), and data-driven strategies to enhance digital experiences. With a strategic mindset shaped by the UK Design Council’s Double Diamond framework, I work within Agile, Scrum, and PRINCE2 methodologies to deliver measurable results.

Qualifications & Expertise:

✔ MSc (Open) – Specializing in digital innovation strategies & technology-enhanced learning
✔ BSc First-Class Honours – Product Management
✔ L7 Leadership Management and Team Leader, + Training Facilitation Qualifications
✔ L5 HR, UK Employment Law, Payroll, & Recruitment Diploma
✔ UX Certifications

Passionate about helping businesses break through limitations and scale, I take a collaborative, results-driven approach—excelling in client-focused, high-growth environments.

Let’s connect! 📩 [email protected]

Known for: Full 360 lens. My expertise in integrating generative AI into customer journeys, workshops and learning sessions has me acting as a pioneer, as evidenced by my recent client work and results.